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The web site horses.breflective.com states the following, "The importance for reflective PPE Personal Protective Equipment has been pointed out by the USAF in the Air Force Instruction AFI 91-207 issued in oct 1995." We saw that the website said " It is now mandatory for motorcycle riders to wear reflective PPE on and off USAF bases at night, dusk and overcast days." It also said " Anyone can benefit by adding reflective safety material. Pedestrians, cyclists, runners all improve their visibility by increasing their wears contrast and reflective quality." The header had Reflective as the highest ranking optimized keyword. This keyword is followed by retroreflective, armband, and armbands which isn't as urgent as Reflective. The other words horses.breflective.com used was scotchlite. 3m is included but will not be viewed by search engines.